Unique Selling Proposition: What’s Yours?
Now that blogging has become commonplace on the web, we have access to a lot of great blogs that contain a lot of great information on nearly every subject…
Yet, therein lies the problem for new bloggers.
How, in a sea of blogs in every niche imaginable, are they supposed to stand out?
The answer is easier than you might expect, and it involves positioning yourself as “unique” in 3 very important areas of your blog.
So without further adieu, how can bloggers make sure their projects rise above the sea of competitors?
1.) Your Unique Selling Proposition
Let’s get the toughest one out of the way first!
If you want to start blogging in any relatively popular niche (which you should if you want any visitors) you are going to need “twist” for your blog topic.
The thing is, with literally millions of blogs out there, coming up with a “brand new” topic is likely going to be impossible, and force you to start blogging about something way too “niched down” and specific (is there any demand for a blog about alligator wrestlers who also parasail and dabble in stamp collecting?)
The good news is that you don’t have to come up with an entirely new topic, you just have to have a “twist” on your unique selling proposition (which you should always make known on your about page).
How?
One great way is taking a mix of things that apply to you, and use it for a single, broader niche.
For instance on Sparring Mind I talk about the general topic of content marketing.
However, I also focus on research studies (specifically in psychology) and WordPress optimization, which limits my potential audience…
But it also helps me stand out.
You need to do the same and recognize that limiting your audience to have a unique topic (at least initially) is perfectly fine.
Just look at Copyblogger, it started out purely as a copywriting site, and now it dabbles in all aspects of internet marketing.
Point is, you can always branch out later, and a unique selling proposition of a few niche topics lets people get to know what your site is all about much quicker and it helps you stand out in the crowded blogosphere.
Being known as the guy/gal who “blog about fitness from a desk jockey’s perspective” is going to get you more recognition than just being yet another fitness blogger, and it isn’t hard to do either.
2.) Your Blog’s Content Medium
This is the one that scares most bloggers the most, even though it can be a tremendous way to stand out among the bloggers in your niche.
What do I mean by your blog’s “content medium”?
Simply put, the medium in which you display/showcase your content, or how you get your information to people.
Obviously the gold standard (and one that newer bloggers always choose to pursue) is the classic text post.
Putting words on the page is “easy” in that it requires the least amount of technical skill to do, but the thing is, you could be doing so much more with your words to stand out.
Say you want to get into the personal finance niche, but you don’t really have a strong unique selling point (mentioned above) and just have excellent financial advice, how can you stand out?
Simple: take the content that you would have used in a blog post, and turn it into something else instead.
Imagine a personal finance blog that focused only on videos & podcasts, it would certainly be pretty original.
You would generate buzz just by being different, and as long as the quality was still high, you’d most likely see a faster growth rate than had you just done normal text posts, because you are standing out in the marketplace.
You could also take a less “all out” approach and just be known as the guy/gal who incorporates a certain medium into their content really well.
Pat Flynn became known for his excellent podcast in addition to his regular posts, and now he is branching out even more to video.
Have you taken a look at some of the most unusual ways of generating traffic with outside content?
Consider the power of SlideShare or how you might effectively use Scribd to get your content a farther reach.
It’s not hard to add a unique twist to your blog with different content types, and it also keeps things interesting for your subscribers.
3.) Having A Unique Blog Design
This is another thing that scares newer bloggers, mostly because they feel like having a “unique” design involves some massive amount of HTML knowledge or costs thousands of dollars.
In reality, having a unique design just means having a memorable design.
This in itself can be done on a very minimal budget, taking a typical theme and realizing what exactly your competitors are doing.
For instance, on Sparring Mind I use “graphics” images for my posts. (ie: My post images are of the graphic design variety)
I do this because I noticed that most people in the content marketing niche (such as Copyblogger) use “real” stock photos, so it was one way I could instantly stand out.
Another thing you might pay attention to is color scheme.
For instance, Derek from SocialTriggers has specifically said that he chose the color purple because he doesn’t see many marketing blogs using it.
That’s a way to instantly be recognizable with minimal effort!
We’ll use ThoughtCatalog as another example (here’s one of my favorite posts from that site).
Notice the minimal design, the super-huge font, the homepage with a distinct focus on photos.
All of those things could be easily replicated (even with a typical premium theme), but because of the sites unique content offering, and now a unique (albeit minimal) design focus, the site is instantly recognizable to most people who land on it’s posts (and has become very popular).
What I’m really trying to say it, it doesn’t take a professional designer to help you build a memorable blog (although if you are trying to build a beautiful blog, you should hire one 
)
You can position yourself as unique armed only with the knowledge of what makes all of your competitors look the same, and then you can do something different.
Over To You
What currently makes your blog stand out in your niche? Do you have a certain “twist” that makes your blog memorable?
What are some of your favorite unique aspects about the blogs you read?
Gregory Ciotti writes about WordPress and online marketing at Sparring Mind (make sure to check it out). He also writers a weekly column for Daily Blog Tips.
Original Post: Unique Selling Proposition: What’s Yours?
6 Lessons I Learned Selling a $50,000 Website
This guest post is by Chris The Traffic Blogger.
My hands were shaking like crazy and I had to focus very hard on entering my bank account information correctly. Just minutes prior a buyer had been approved for my website on Flippa (see the actual auction page here), and I had to somehow manage to calm down to fill out my escrow payment options.
The bid was an astonishing ,000!
Yeah, that amount was almost enough money for the down payment and closing costs of my first home combined. Even now, when I think about it, I still get chills up my spine at the sheer amount of money that my website sold for. If I had been a little more patient, I may have been able to sell it for closer to ,000, especially with the steady ,000 it was earning per month on autopilot.
Today I’d like to touch on six major lessons I’ve learned from selling my first website for so much money. It’s my way of saying thank you to Darren, Georgina, and all the contributors of this fine community for your support and advice over the years. Also to you, the reader, for your comments, emails, and patronage.
Lesson 1: Escrow and Flippa were great
I felt that escrow was essential for providing a safe environment for selling my website. The way it works is like this: if the buyer cheats the seller, then escrow holds the money until the seller’s goods are returned. If the seller cheats the buyer, then escrow charges the seller for the transfer fee and cancels the transaction entirely.
I also liked all the options I had for presenting my information on Flippa, such as attachments, a chart of the last year’s earnings, and even Google analytics. All this information was readily available on the auction page, along with countless other little details.
Lesson 2: You need to know the process
The only major snag in selling the site occurred when the buyer couldn’t figure out how to use my EPP codes and login information to transfer domains from my hosting provider to his.
This was one of the reasons why I went through so much stress and agony trying to sell my website—I didn’t totally understand the process either, nor did I have the experience of knowing how to transfer the domains to the buyer.
I lost about three nights’ sleep before I calmed down enough to come up with a solution to the transfer issue. Instead of trying to get the transfers done between the two of us, I had the buyer change my personal information on the domains to his and also my passwords so that he essentially controlled my domains.
Now the transfer process was on the buyer, not between the buyer and seller, since he owned the domains. This decision allowed us to move forward with the escrow payment process, instead of getting bogged down in figuring out the technical issues of transferring between hosting providers. I think I actually had a few hours of sleep that night!
Lesson 3: Submit your oldest domain
I had a blogspot.com domain changed to .org about two years into the site’s existence. When I went to enter my .org site’s age I put down three years. However, Flippa detected that the .org extension was only available for the past year and said that I was basically contradicting the evidence Flippa had discovered.
There was no way to go back without completely cancelling the auction, so I probably lost a few potential buyers to this mistake.
Lesson 4: Know why you’re selling months beforehand
I knew why I was selling my site six months prior, when I decided that I wanted to focus on other projects. I intended on using the influx of quick cash and free time to build up other projects.
To achieve the selling of my site which was so dependent upon me to survive, I then had to go about the process of replacing myself with a team of writers that could blog in my stead. The new owner was pleased to see a writing staff, as that meant he could take over without needing to create his own content. This was the only reason I was able to sell the site in the first place—otherwise it would be like Darren selling problogger.net years ago when he was the sole contributor. It just wouldn’t have worked.
Lesson 5: Use Google Docs like a champion
Google Docs were amazing for listing all the account logins, instructions, and writer information that was needed to run the site without me.
Given the time difference between the buyer and myself (I was on the US East coast; he was in Malaysia), Google docs provided us with a convenient method for storing information and communicating, and it worked out far better than hundreds of small emails would have.
Lesson 6: Sales funnels are essential
I understand that you most likely do not have a website worth ,000, but that you would love to get it to that point. If you are serious about blogging and want to turn your hobby into a business, then you need to create a sales funnel.
A sales funnel is simply a system for obtaining leads, building trust, and finally converting leads into buyers. Even if this is simply a post series that you link to, it’s better than nothing. Whether you use email marketing or advertise products on your sidebar, you need to have some method for determining how much money you can make per new subscriber to your site. This will enable you to make calculations regarding what services you could afford to outsource to and still make a profit while growing your site.
Even though building backlinks is crucial for growing your website, you still have to focus a large portion of your effort on your sales funnel, or else you’ll be gambling instead of taking calculated risks.
Other lessons
I’ve learned a lot from this process, and unfortunately I couldn’t possibly fit it all into a single post. I have compiled everything I learned from this experience into a downloadable report which can also be viewed online if you don’t wish to download it. There’s no opt-in: this is my way of saying thanks to you!
Have you ever sold a website? I’d love to hear what you learned from the process, too.
Chris is a self proclaimed expert at showing bloggers how they can get traffic, build communities, make money online and be successful. You can find out more at The Traffic Blogger.
Originally at: Blog Tips at ProBlogger
6 Lessons I Learned Selling a ,000 Website
Selling An Established Blog
They say everything has a price. This is particularly true on the web. In the last 10 years we have seen internet monsters like Skype, PayPal and MySpace change hands. The majority of low to mid level blogs tend to sell on the auction website Flippa. The good news for bloggers is that compared to other types of websites, blogs seem to sell for a very good price. This is not a reason to sell your blog, just something to bear in mind if you have thought about selling yours.
When is the right time to sell?
I strongly believe that it isn’t worth selling your blog until it has at least a few thousand subscribers and it is making a decent profit every month. As I have said many times on the web, the most difficult part about developing a blog is launching it and getting the first one thousand subscribers. This can sometimes take a few months but in some cases over a year but once you hit this target things to start to move more quickly. Your subscriber base and traffic will grow exponentially as you have more readers to share your good articles.
Very few blogs make more than ,000 profit per month with blogs less than one thousand subscribers unless they are using the blog to market their own product (e.g. membership area, course, eBook, consulting etc), therefore you should only sell if you really need to.
Reasons to sell early:
- You have started a new project/job and you can’t devote the time to your blog
- You don’t enjoy running your blog anymore and working on it has become a major chore
- You feel you have taken the blog as far as you can take it
I can understand anyone who wants to sell for any of the above reasons. When I sold BloggingTips over a year ago to Zac I felt a little fatigued. I had written around 800 articles on the subject of blogging. In the last six months of running the site I was mostly writing news related articles and reviews as I was finding it very difficult to give advice about blogging – I felt that I was repeating myself over and over. Also, after running the website for 3 years I believe I needed a new challenge.
What I would say to anyone who is considering selling their blog is to take some time over the decision. Speak to some fellow bloggers and ask them for their honest advice. Ask yourself if you are selling too early and think about ways you could grow traffic and revenue over the coming months to get an even higher price. Try and think long term. Blogs are a great platform to launch products and services and other blogs. Will you be shooting yourself in the foot by selling early?
Automate Everything – Take yourself out of the equation
If you have decided to sell your blog then you need to begin to think seriously about what sells and what doesn’t. Many buyers are looking for a project that doesn’t require them to work full time therefore if you are the sole writer for your blog, potential buyers need to take into account that they would have to write full time on the blog or hire someone full time to write for the site.
Wherever possible, I think it’s wise to take yourself out of the equation. Multi author blogs tend to sell for a slightly higher price because when the site is transferred over the new owner just has to make sure all the writers keep up their good work. Due to this, multi author blogs will attract more buyers and as a result, the auction will have more bids.
You may not want to go down this route if you are the sole writer for your blog as if you hire a few writers to replace the work you do, your profit margin will decrease anyway (thereby eliminating any deficit from a reduced bid for a one writer blog). It’s a valid point and one that I take on board, though it’s no surprise that most successful blogs (other than personal blogs) have many writers.
Bottom line, if you can automate the site and reduce the hours buyers will have to spend running the site, you will attract a lot more sellers.
Make sure your blog is profitable
You need to make sure your blog is profitable for one reason only: to get a good price!
It’s very difficult to get a good price for any website if it isn’t turning a good profit. If your blog is successful and has a lot of potential but isn’t making a lot of money, you will get a lot of people interested as your site will be undervalued (website flippers, other bloggers etc). You don’t want to cut yourself short though so if you make the decision to sell your blog, you need to ensure that your blog is profitable.
- Advertising Inventory – Potential buyers will base potential future earnings on the money you have made over the previous year. Have you maximised the banner sales on your blog and sold all ad positions? If not, it’s worth blasting out a few dozen emails to suitable advertisers and ask if they want a special deal to advertise on your blog. Remember, the more revenue you bring into your site over the next few months will increase the final value of your website considerably. So make sure you have did everything you can to make a profit.
- Remove Deadweight – A few months before selling you should eliminate any expenses that aren’t justified. If you are not getting a good return from marketing your blog via SEO, text links or banner advertising, you should cancel the advertising deals. Likewise, it makes sense to part ways with writers that aren’t pulling their weight. If the quality of an authors articles have got worse and worse over time, it makes sense to thank them and part ways. This may sounds harsh but if their articles aren’t contributing to your blogs growth, you are throwing money down the drain. Please bear in mind; if your expenses go down, your overall profit increases, so remove any expense that isn’t justified.
Create the pitch
When you list your blog for sale you need to spend some time writing a good pitch. It can make the difference between selling your blog and wasting your time with time wasters.
In the pitch you should:
- Explain why the blog is so great and what a potential buyer could do with it in the future.
- Explain why you are selling. I may not seem particularly relevant to the sale but lots of bidders always think there’s a hidden agenda, so it’s worth explaining your reasons for selling.
- Be completely honest about every aspect of running the blog.
- Provide complete traffic and profit and expense stats and have evidence to back them all up.
- Give some sort of indication of what sort of price you are looking for. Setting the reserve at the lowest price you will accept can stop a lot of time wasters from contacting you.
- Explain what type of payment you are willing to accept. I recommend PayPal under 0 and direct bank transfer or Escrow for anything higher.
- Note where the domain is registered and if you will help with the transfer of the site.
To get an idea of what a good sales pitch is I recommend browsing the ‘just sold‘ auctions at Flippa. It should help you see what the pitch looks like for sites that are selling.
I have always believed that more information is better. Give as much information as you can and you will get less questions and more serious bids. If you do get questions, it’s worthwhile answering them publicly and adding them to an FAQ section in your sales pitch.
Conclusion
My advice to anyone who is considering sell their blog is to take your time and think over your options and then decide what is best for you in the short term and the long term. If you decide that selling is the best option then try and give yourself a month or two to prepare your blog for sale. During this time you will want to reduce expenses and increase revenue and attempt to automate some of the work you do.
Finally, it’s important to create a good sales pitch when you list your blog for sale. Tell the world why they should buy your blog, why it has so much potential and explain how they can take the blog forward.
If anyone is thinking about selling their blog and wants some impartial advice about the decision, feel free to contact me and I will do my best to help you make the right decision.
Good luck 
Kevin
Copyright © 2011 Blogging Tips. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact us so we can take legal action immediately.
POSTLINK
A selection of e-books to help you improve as a blogger. Find out more at www.bloggingtips.com/books/
What’s the Cost of Not Selling Yourself First?
What’s the Cost of Not Selling Yourself First? Have you even thought about that? Most people start a blog or online business to make money and there’s nothing wrong with that, but to make good money you have to sell yourself before you sell your products.
So, what is the cost of not selling yourself first?
Loss of visibility. If all you do is promote products without promoting yourself you will soon lose visibility in your market. People will get tired of sales pitch after sales pitch. This will lead them to stop visiting your website and unsubscribing from your list. Remember, people buy from people they know, like and trust. If you don’t give them a chance to get to know you, like you and then trust you, your sales will suffer.
Lack of confidence. Believe it or not, if you don’t let people get to know you first, you will suffer from a lack of confidence in trying to sell to them later on. Or by selling first and not getting people’s attention you will lose confidence in yourself and your products. This is why many people give up within a few months. They don’t see any sales, so they assume it doesn’t work and their confidence suffers, not only in themselves but in the business model.
Slow growth. This is also another reason people give up and it’s directly related to not selling yourself first. You want your readers to share the things you write in your blog or share your products. If they haven’t come to know you, like you or trust you they will not share your blog posts and products. This will lead to slow growth of your business. Give people reasons to like you so they will use those share buttons you’ve placed on your website.
Not being heard. If all you’re doing is a sales pitch then your real message will not reach your target audience, you’ll be preaching to the choir. If you have a clear message that you want to share with people, you have to get them to like you first, sell yourself first so you will have the target audience you desire.
The bottom line is stop trying to sell so many products and start selling yourself first. Sales will come, give it time. Give the readers a chance to “see” you and get to know you. You’ll be glad you did.
Copyright © 2011 Blogging Tips. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact us so we can take legal action immediately.
POSTLINK
A selection of e-books to help you improve as a blogger. Find out more at www.bloggingtips.com/books/
5 Ways to Monetize Your Blog Without Selling Out
Last week at Blog World Expo, I had conversations with literally hundreds of bloggers about their blogging.
It was interesting to see some of the themes that emerged as bloggers shared their challenges, problems and fears.
One of the recurring conversations that I had revolved around bloggers’ fear of being seen as sell-outs by readers when they started to monetize their blogs.
On numerous occasions this past week I’ve chatted with bloggers who’ve been so scared of the potential reader reaction that it stopped them from adding any form of monetization to their blogs. In some cases, this meant the bloggers were no longer able to sustain what they do financially.
Here’s a summary of some of the reflections I had to those expressing this fear.
1. Be clear about your goals and values.
Perhaps one of the best things a blogger can do in this area is to know where it is they’re headed—or at least where they want to move to with their blogs. Just as important is to have a clear understanding of your values.
Give some thought to these factors, and you’ll be in a strong position to make some good decisions about the strategies and methods you’ll use to reach your goals. You’ll also be in a good place to do some self-monitoring to keep yourself from selling out.
Filter people’s reactions through the framework of your own values and goals, and you’ll hopefully be able to tell whether there’s truth in what they’re saying.
2. Provide value to readers.
I remember the first time I released an ebook on Digital Photography School. I was very nervous about launching it, because I didn’t know how readers would react. I remember hitting the Publish button on the launch post, and expecting a backlash from readers emailing to express how insulted that they were that I’d try to sell them anything.
But the backlash didn’t come.
Instead, I started receiving emails from readers thanking me for the ebook. The lesson I learned was that if you provide something of value to people—something that will matter to them, and help them overcome a problem—they’re often only too happy to buy it.
Not only should your product be valuable, but the interaction you have with your readers in the lead-up to its launch should be valuable too. Among the emails I received that day were messages from readers saying that they’d never bought anything online before. Yet, based on the past interactions that I’d had with them and helped them, they’d felt compelled to buy my ebook.
3. Communicate your reasoning for the charge.
I hope I’m not sounding like I’ve never had negative feedback about releasing a product. At times there have been readers who’ve expressed feelings of resentment or disappointment when I’ve released products.
In these instances, my main approach is to attempt to share my backstory of the product’s release. For example, I remember the first time I put ads on my first blog. By no means was this a play to become rich; I was just trying to make my blog break even.
One particular reader started a campaign against me, and accused me of selling out. My response was simply to email him with my story. I communicated how my blog was costing me money each month and that as a newly married guy working numerous part time jobs and trying to provide free valuable information to readers, I needed to find a way for the site to break even. On hearing the story the reader’s attitude was turned around.
Similarly, when I launched the 31 Days to Build a Better Blog ebook, I told the story of how my readers had pretty much demanded that I turn the original series of blog posts into a PDF, and indicated that they’d pay for the content in that format. In doing so I was able to communicate how the idea wasn’t even mine—in fact, it came from reader need.
I also think sometimes people need to be reminded that behind a blog is a real person who needs to find a way to sustain it. In most cases, when you share that information, I think people understand your need to monetize your blog.
4. Monitor your own motivations.
Being in any kind of business will undoubtedly lead you into situations where you’re presented with opportunities to sell out. The reality is that it can be tempting at times.
I remember an instance two years back where I was offered a five-figure sum for a series of tweets promoting a product—a product I’d never used and never would have recommended myself. The catch was that the tweets had to be positive, they’d be written by someone else, and I couldn’t include a disclaimer stating that I was being paid to tweet them.
The situation was certainly tempting on some levels: over ,000 for a few Tweets!? I could have paid for a new car, or a year or two of my kids’ education with those tweets. But ultimately I knew that it was just a quick cash grab. I wasn’t willing to go there because it didn’t fit with my values, and the motivations I felt for doing it weren’t healthy ones.
5. Be accountable to others.
The last thing I’d add on this topic is that it can be worthwhile to have others who you can bounce these issues off. Sometimes, as individuals, we can lose a little perspective on the realities of monetization, and the voices of others can draw us back to good decisions.
I regularly bounce the opportunities that I’m offered off a small group of people—family, friends, and fellow bloggers. In a sense it’s a little advisory board (although it’s certainly not that formal!) that I give permission to ask me tough questions, and help me stay on course to achieving the goals and values I mentioned above.
There have been a number of instances over the years when these people have pulled me back from making decisions that, upon reflection, would have seen me sell out.
In a similar way. I think it’s also wise to listen to what a wider group of people are saying to you. And that wider group is your readers. While there will almost always be someone who has a negative reaction to your approach (you can’t please everyone), there’ll be times when there’s a wider feeling among your readers that you really need to hear. At these times, it’s worth going back to your core motivations, and seeing if the wisdom of the crowd is something you need to pay attention to.
How do you stop yourself from selling out on your blog?
Post from: ProBlogger Blog Tips
Selling Wool or Yarn
I had a strange dream last night, but oddly, it had a lesson in it. I dreamed that I went to a place to sell wool. There was one buyer. They decided whether my product was worth buying. Then, they turned it into yarn. They carded it, they dyed it, they put it on different spools and sold it to hundreds of people.
Which business is harder? In some ways, selling wool is harder. I have to convince one person instead of several. In other ways, selling yarn is harder. I need to sell lots of it to a lot of varied people to make it worth it.
And yet, both require sales. Both require trust. Both require a relationship, a quality of product, a distribution channel.
B2B, B2C.
Can social media be used for both kinds of sales?
Sure. Absolutely.
What Am I Selling That’s Better or Different Than My Competitor?
This is a guest post by Jim Kukral. If you want to guest post on this blog, check out the guidelines here.
This is called a unique value proposition, or UVP. James Connor, who wrote The Perfection of Marketing, eloquently called this “The Sales Moment”. It’s that moment that your potential audience clearly understands why they are going to choose you over someone else.
Without a clear UVP you’ll never be able to effectively market your products/services (or your blog), and if you can’t do that, no amount of attention is going to matter. You’ll be dead in the water wondering why all of your effort isn’t working. Remember, you can’t put the cart before the horse. Developing a strong UVP is your first step.
Let’s pretend you own a business called Sarah’s Pizza Shack and your competitor on the corner is Paul’s Pasta Parlor. You both sell Italian food, and you both cater to the same neighborhood so you’re essentially the same to your target marketing, but in reality, you have differences. What are they? They could be:
- You have a much nicer dining room, the competitor’s place is like eating in a diner.
- Your children’s menu has favorites like chicken and fries, the competitor doesn’t.
- You’ve been in business for 50-years.
- Your staff is friendly and fun.
- Your pizza has won awards for years.
- Your home-made recipe for sauce was brought over from Italy in 1902 by your grandmother.
In other words… your pizza palace rules, and Paul’s Parlor is just a pretender. Those are reasons that your customers will choose you over them (your UVP), if you can effectively communicate those messages to them in the right way (getting their attention will be part of that).
Let’s get more practical now and talk about blogging. What could be the UVP of your blog? Here are some possibilities:
- Your content and writing style entertains the reader.
- Your content teaches the reader new things.
- Your content helps the reader to solve one specific problem.
- Your design is outstanding and gets “Wows” from most visitors.
- Your blog gets update much more frequently than your competitors.
- Your blog has a very active community around it.
- You have a closer relationship with your readers, and interact with them though many channels (e.g., comments, Twitter, emails).
- Your blog uses different type of media (e.g., text, audio and video).
At this point you should sit down with a piece of paper and write down your own UVP. If you don’t have one, well, it is time to develop it!
And remember, Paul is also reading this blog post, and he’s probably working on his UVP too. In fact he will probably try to beat you by getting those messages out faster than you are, in a more creative and loud way. But you’re not going to let him. You’re going to kick Paul’s butt because you are a doer, and remember, doers get what they want!
About the Author: For over 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is the author of the book, “Attention! This Book Will Make You Money“, as well as a professional speaker, blogger and Web business consultant. Find out more by visiting JimKukral.com. You can also follow Jim on Twitter @JimKukral.
Original Post: What Am I Selling That’s Better or Different Than My Competitor?
