Sometime ago I started trying to optimize the performance of DailyBlogTips, and during certain times of the day (i.e., peak hours) traffic was high and the responsive time was pretty awful.
I started by changing my cache plugin, removed unnecessary plugins and optimized the options table, and then I closed comments on older posts.
Despite that the site was not loading as fast as it could, so I started exploring what could be the issue.
By checking the CPU usage I realized that my 404 pages, which I happen to serve a lot for some reason, were consuming a lot of resources.
When I went to see what I was displaying there sure enough I found the problem: many years ago (i.e., 3 or 4) I had this idea that it would be cool to display my whole archive of posts in the 404 pages, so that a lost user could easily browse around. By that time I had 400 or so posts, and the site was smaller, so this didn’t wasn’t causing any server problems.
But these days I have close to 2,000 posts, and the traffic increase as well, so serving all those links every time a 404 page needed to be served was killing my server. I changed that to a simpler 404 page containing just an error message and the difference was noticeable.
I know you are probably not loading 2,000 links on your 404 pages, but even small script or plugin calls could cause a problem, especially if you get many 404 errors (this tends to happen if you have a lot of backlinks, as people often link to the wrong URL).
So double check to make sure your 404 is lean and mean.
Original Post: Optimization Tip: Careful with What You Are Loading on Your 404 Pages
If your site is responding quickly and rarely suffers downtimes then I wouldn’t recommend you to turn comments off on older posts, as this removes some of the visitor interaction and also makes your older posts more static.
That being said if your site is feeling sluggish lately closing comments on older posts could help, and here is why: even if you don’t notice it, every day your blog receives dozens, hundreds, and sometimes even thousands of comments per day. How come you don’t notice them? It’s because they are spam comments, and AdSense (or whatever anti-spam plugin you use) is catching those for you.
Needless to say that processing, identifying and filtering all those spam comments requires some processing power, and that is why turning comments off on older posts can actually make your server runs a bit faster.
In order to close comments you just need to go to Settings->Discussion inside your dashboard. I opted to close comments on posts older than 7 days, but that is because I was having big spam problems. If your case is not as severe then 30 or even 60 days would be fine too.
Finally, make sure to check how your theme will be displayed with closed comments, as sometimes the designer hadn’t planned for this, and it might break your post layout (though fixing it should be a matter of closing a <div> tag or two).
Original Post: WordPress Optimization Tip: Close Comment on Older Posts
Students & Beginners Guide on Basic Search Engine Optimization 101.
This Blog post on Search Engine Optimization(SEO) 101 for students & beginners teaches the basics about Search Engines and web page optimization. Search Engine Optimization in short is called SEO and is also known by different terms like web promotion, organic promotion and free search listing.
"Search Engine Optimization (SEO) 101: Students Guide - Basics" helps to learn What Search Engine is, What SEO is, Why we do SEO, How SEO works, Finding the website page index, Adding a website page to Google, Yahoo and Bing in a simple way.
Favorite or Bookmark this post as the author will be adding more information on Basic SEO and you may use this post as a reference guide whenever you like to implement SEO.
What is a Search Engine?
Search Engine is a tool that helps to retrieve information for a user when a query is typed into the search text box and by clicking search button submit. A large amount of information can be easily retrieved when you do a search for a particular query also known as Keywords or Key phrase.
Search Engines have large databases that stores information consists of web pages, images, products, news, videos and many other types of files. Information are listed according to Search Engine internal algorithms. When you do a search for a keyword, you can notice the Webpages listing with total results on right hand side of the browser page of some thousands of records. Here the internal algorithms work for displaying the most relevant Webpage results for the keywords. Most Search Engines follow their own algorithm and a few combine or share with others.
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is a process to maximize web page visibility in Search Engines for users search queries (Keyword or Key phrase).
SEO tells Search Engine what the site WebPages are about and helps with easy WebPage crawl through effective Page Title, Meta tags, Alt attribute, Anchor text, Search friendly HTML tags and code, Optimizing quality content, Keyword optimization and Link building strategy.
Why Search Engine Optimization?
* To increase targeted organic traffic.
* To create brand identity.
* To increase global online presence.
* To list ahead of competitor.
* For long-term sales conversion.
* To reach potential customers.
* To increase ROI.
How Search Engine Optimization work in General?
Assume you have a non-SEO webpage and you check for search queries (Keywords / Key phrases) related to your content and check for Search Engine ranking in first page, top 10 positions. If you are ranked, it is well and good. You can dance. But the possiblity is that you will not be ranked for highly user-searched keywords known as strong keywords. Here you need to start with SEO Basics.
(i) Preliminary Measures and Checks
For starters, check whether you have everything in the WebPage to compete with the competition or the information that lists above your Search Engine indexed WebPage. Things to be checked are fresh informative content compared to the page listing above your WebPage listing. Getting the best keywords, comparing with the pages listed above your listing and verifying with good keywords suggestion tools. You have various good tools like Google keyword tool, Wordtracker and Keyword Discovery. Write clean code with well-formatted Cascading style sheet and Java script, and have it as an external file.
(ii) Primary SEO Guidelines
Try to give more importance to content and only use images with Alt attribute if you find them more relevant to the content and make the web page light in weight. Improve navigation links and the best practice is to go with text navigation links rather than image links for easy Search Engine crawl. Add user interactive forms, polls and quiz if the webpage information needs it. Then start submitting webpages to directories gradually. Once your WebPages are added to few directories and the search engine identifies these directories submission and stores the link information in database, then you will see improvement in your webpage position gradually. SEO works slowly and it is long term. It takes days, weeks and an even a month depending on the WebPage content competition and total search results. So we need to wait for the WebPage to generate traffic and conversion.
(iii) User Query, Search Engine Index & SEO Process
At the time when a Search Engine user searches for information using a query then the query is referred in Search Engine web server to retrieve index information page, the web server refers to index server. On the other hand assume a SEO work has been carried out as explained in preliminary measures and checks and primary SEO guidelines to the WebPages and submitted to the index sever (Refer Figure 1.0). This SEO process makes the WebPages re-indexed by Search Engine bots and stores in index server. Altogether the user query is being checked in index server and Search Engine internal algorithm looks for WebPages in doc server that match the user query and starts listing the indexed WebPages in results of 10 per page.
How to find if a website is indexed or not in Search Engines?
To start with you need to check whether your site pages are indexed or not in Search Engines (Refer Figure 2.0),.
Step 1: Go to www.Google.com, www.Yahoo.com, www.Bing.com
Step 2: Type, Site: www.yourdomian.com in Search box.
Step 3: Press, Submit search.
If your site pages are listed, you can see a search result page with total site pages indexed. If your site pages are not indexed and listed and Search Engines show "No Results" then you need to add site pages to Google. Yahoo and Bing.
How to list a site in Google, Yahoo and Bing?
If your site is not listed then you need to tell Search Engine about your site through Search Engine add URL page.
1. Add URL to Google
Go to www.google.com/addurl then enter your domain in URL text box, enter comments (optional) and type Captcha text and click Add URL button.(Refer Figure 3.0). That's all. Now your domain is added in Google Search Engine to index your domain WebPages.
2. Submit URL to Yahoo
Go to http://siteexplorer.search.yahoo.com/submit then enter your domain in text box and press submit URL button.(Refer Figure 3.1). That's it. Now your domain is submitted in Yahoo Search Engine to index your domain WebPages.
3. Submit URL to Bing
Go to www.bing.com/docs/submit.aspx then type Captcha characters and next type your domain and press Submit URL button. (Refer Figure 3.2). That's all. Now your domain is submitted in Bing Search Engine to index your domain WebPages.
Points to remember before you start SEO
* Write quality content for readers and help them with information for what the page is about.
* Use cascading style sheet for site page layout and clean code.
* Write meaningful page title with well researched keyword relevant to the page content
* Adding H tags for Headings and sub-headings for the content.
* Adding Alt attributes for images.
* Adding Anchor text for contents.
* Having content of 400 words minimum per page.
* HTML size should not be more than 50KB to 100KB.
* File name should be the same as page title.
* Adding text header navigation links, footer navigation links and Breadcrumb.
Common Search Engines
3. Bing (Former MSN)
6. Alta Vista
7. All the Web
8. Cuil.com (Down - Sep 10')
Oldest Search Engines
1. ALIWEB (1993)
2. JumpStation (1993)
3. Infoseek (1994)
4. Lycos (1994)
Search Engines Types
1. Meta Search Engines
2. Directory Search Engines
3. Paid Inclusion Search
4. Automatic Search Engines
5. Pay Per Click Search
6. Slash tag Search Engine
1. On Page SEO
2. Off Page SEO
Bad SEO Practices
1. Adding Invisible keywords
2. Purchasing Links
3. Having Duplicate content
4. Having Doorway pages
5. Automated SEO software
Types of Directories
1. General Directories
2. Local Directories
3. Regional Directories
4. Human Edited Directories
5. Blog directories
6. Article directories
7. Paid Listing Directories
- Google Toolbar
- Internet Archive
- Website speed check
- WebPage Spider Check
- Screen Resolutions Check
- Multi PageRank Check
- Page Visit Finder
- Alexa Site Traffic Lookup
- [PDF] Search Engine Optimization Starter Guide
- Meta tags
- Provide unique and relevant content
- Google Features: Query suggestions
- Google keyword tool
- Keyword Discovery
- Google Basics - Serving results
- HTML suggestions
- Making sure your content is text-based and readable
- Google - Site's index stats
If you selling something on your website (either directly or as an affiliate), you have basically two routes to increase your earnings: a) increase your traffic, or b) increase your conversion rate.
Most people focus on the former, but the latter is often easier to improve, and can yield results in a shorter period of time.
If you want to understand how you can optimize your own conversion rate you should check a guide a came across today, titled A Beginner’s Guide to Successful Conversion. Here’s the part where it defines some important terms:
Conversion Rate: The quantity of successful conversions relative to the amount of casual visits. conversion rate = number of goal achievements / visits.
Impressions: The amount of times an advert is delivered (appears on a web page).
Click Through Rate (CTR): A way of measuring the success of an online ad campaign. click through rate = clicks on an ad / ad impressions. For example, a banner ad delivered 100 times (100 impressions) which receives one click has a CTR of 1%.
Conversion Funnel: A method used in analytics for determining a route taken through a given site. The funnel may begin with an ad or search system, continues through navigation and finally a completed conversion.
Goal: A desired result determined by those who manage a website. Google analytics provides tools for laying out funnels and goals, and measuring their effectiveness.
Conversion Rate Optimization (CRO): Analysis of conversion, failed conversion, and solving any problems encountered.
The rest of the guide covers funnels and goals in detail, how to increase your conversion rate, and how to perform A/B testing. Worth a read.
Original Post: Beginner’s Guide to Conversion Optimization
I found a few references that might be useful to you. The first two are in PDF format, so they’ll possibly ask you to download them. They belong to Google, so I’ll presume they’re clean.
Website Grader from Hubspot. This tool is a really great way of seeing how you stand with typical SEO and social engagement scoring. Start here.
Google Search Engine Optimization Starter Guide (pdf). You can use this to understand the basics behind the scenes on how search engines like Google see your website or blog.
Google’s SEO Report Card (pdf) – Useful for knowing what Google sees when they look at your site. A lot of what’s covered in here is measured by the Website Grader tool mentioned above.
WordPress SEO. If you’re using WordPress for your website or blog, this is a really useful resource. It’ll take a while to pore through, but you’ll find some value in it, for sure. My friend, Yoast, also has a WordPress SEO plugin that you might find useful.
I also use Scribe (affiliate link) to help me with my SEO on this site.
Hopefully this is helpful to you.
What do you do when you want to know how to make something, where to buy something or how something works? Chances are you Google it. The first ten websites that come up on the results page do not show up there by accident; the owners of the websites have optimized them for search engines [...]
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