responsiblecommenting.com

13Mar/120

The Opportunity Engine

Melissa and AJ Leon

In previous years, and including this year, I tend to talk negatively about South By Southwest Interactive (also known as SXSWi). It’s an annual event in Austin, Texas, that has turned in recent years into lots of frail attempts at brand outreach and countless parties. Heck, I co-hosted a party this year, too, so I’m throwing stones at myself for putting it that way, but that’s what it’s become, if you let it. (Hint: “if you let it.”)

What I almost forgot was that every event is what we make of it. Every event is a chance to make an opportunity happen. The trick, however, is that we have to be diligent and open to such opportunities, and we have to have a sense of what we’d like to see happen.

The Opportunity Engine

It’s your duty to create an opportunity engine for yourself. This is essentially a mix of the following elements:

  • Your goals and mission (and the will to advance your own ideas or causes).
  • Your drive to take the initiative to make something happen.
  • Your ability to find the people or resources you need.
  • Your capabilities in serving or helping other people.
  • Your ability to communicate.
  • Your ability to collaborate.

I’ll give you an example.

I ran into Gary Vaynerchuk on the street outside my hotel at SXSW, and we talked for a few minutes about this and that. Because I hadn’t really been ready, I didn’t talk about what I might have wanted to cover. Instead, I went down a weird road that didn’t really help either of us. It was nice to see Gary, but I should have spent the time talking to him about his own world more. I didn’t need or want anything.

In another example, I did what I should have. I ran into Brian McKinney and Glen Stansberry from Gentlemint and I was able to quickly express my goals/desires for their service, could clearly explain my ideas, and made some recommendations and an offer that I felt might be helpful to the gents. It was nearly the opportunity engine should have worked (no matter what happens next), though I probably should have asked more clearly what I could do to be helpful to them, instead of simply prescribing my thoughts on what I could do to help them.

Notice That It’s a Two-Way Experience

In explaining the opportunity engine, it’s your obligation to lead with your goals in mind, and it’s you who must take the initiative, but it’s a two-party experience, where you should attempt to be just as helpful and serving of others as you are interested in seeking ways to advance your own ideas or causes. It’s your obligation to collaborate in some way, which means to give back as much as (or more than) you ask for from another person. (This is where it often fails, by the way, because people are greedy, either intentionally or accidentally.)

Create and Facilitate Opportunity

Next year, Jacq and I plan to attend SXSW Interactive, and we intend to play during SXSW music. For my time during Interactive, I promise not to gripe about all the parties and the silly drunkenness. Instead, I will go with my mind set on helping others with their opportunities, and I will go with a few of my own plans in mind as well. I will seek out meetings with others who might make good collaborators, and I’ll listen and be ready to help when talking with someone from whom I don’t need anything in particular.

Create and facilitate opportunities. You and I both miss many chances to do this every week. Let’s make this week the first of many celebrations of our fortune: the richness of the friends and colleagues we’ve met over the last while, and let’s reach out to see how we can better operate our opportunity engines to help others, and maybe to advance our own causes, too.

Remember the Engine

Remember to:

  1. Think with your goals and mission in mind (and the will to advance your own ideas or causes).
  2. Take the initiative to make something happen.
  3. Find the people or resources you need.
  4. Serve or help other people.
  5. Communicate your ideas and stories clearly.
  6. Collaborate where it makes sense.

And I’ll see you at the next big event.




chrisbrogan.com

17Dec/110

SEO and PPC Work Together to Improve a Search Engine Presence



Search engine marketing novices may not understand all of the different components of an SEM strategy and may be confused by the terminology. SEO? PPC? Is there really much of a difference and is one strategy better than the other? Yes there is a big difference and no, one strategy is not better than the other. SEO and PPC are independent tactics that serve different purposes but they don’t need to be mutually exclusive. In fact, they shouldn’t be. The best SEM strategy is to implement both, especially in the beginning of a search engine marketing campaign.

PPC is also known as paid search. PPC ads appear in the sponsored section of a search result. The websites that appear in this section are there because the advertiser was the highest bidder for the keyword or keyword phrase that was used. Each time the ad is clicked on, the advertiser pays the search engine. Hence the label, “pay per click”. The key to a successful PPC campaign is to target the right keywords that will result in not only traffic, but conversions. Since the website owner is essentially paying for this traffic, it might as well be worth something to them. The costs associated with PPC can be extremely high, especially in a competitive industry.
Search engine optimization, or SEO, is the practice of making changes to the website and other content across the web that will attract the search engine spiders and improve organic, or natural, web page ranking. SEO isn’t considered to be paid search because no money is exchanged between the website owner and the search engine, but there are certainly costs associated with SEO. SEO is a lengthy process that is never really “over”. It starts with industry, competitor, and keyword research. Next is on-site optimization which is followed by ongoing link building. Good link building requires time and resources to create quality content and share it on the web on a regular basis. Many website and business owners simply don’t have the time or resources. Therefore, they need to hire an in house SEO staff member or outsource the work to a trusted agency or consultant. Good SEO is paid for, just in a less direct manner than PPC.

Since web users have become more savvy over the years and understand the difference between an ad and an organic result, there are arguments that SEO is better than PPC. The truth is that both strategies have their place. While SEO is extremely important, it takes a long time to get onto that first page of a search result for targeted keywords. Some websites never even make it to that first page. PPC, while expensive, can ensure that your brand is seen on page 1. Even if the ad isn’t clicked on, it’s still improving brand visibility. As time goes on and an organic presence improves, it’s possible to scale back on PPC but it doesn’t need to be eliminated entirely. Having both a paid and organic presence on the same page really establishes relevancy for particular keyword searches.

Nick Stamoulis is the President of Brick Marketing, and he writes a weekly SEO column for Daily Blog Tips. Visit the company website to find more about its services, or call 781-999-1222 to get more information.


Original Post: SEO and PPC Work Together to Improve a Search Engine Presence

Daily Blog Tips

27Nov/110

Search Engine Optimization (SEO) 101: Students Guide – Basics

Students & Beginners Guide on Basic Search Engine Optimization 101.

This Blog post on Search Engine Optimization(SEO) 101 for students & beginners teaches the basics about Search Engines and web page optimization. Search Engine Optimization in short is called SEO and is also known by different terms like web promotion, organic promotion and free search listing.

 SEO 101 Students guide - basic"Search Engine Optimization (SEO) 101: Students Guide - Basics" helps to learn What Search Engine is, What SEO is, Why we do SEO, How SEO works, Finding the website page index, Adding a website page to Google, Yahoo and Bing in a simple way.

Favorite or Bookmark this post as the author will be adding more information on Basic SEO and you may use this post as a reference guide whenever you like to implement SEO.

What is a Search Engine?

Search Engine is a tool that helps to retrieve information for a user when a query is typed into the search text box and by clicking search button submit. A large amount of information can be easily retrieved when you do a search for a particular query also known as Keywords[1] or Key phrase.

Search Engines have large databases that stores information consists of web pages, images, products, news, videos and many other types of files. Information are listed according to Search Engine internal algorithms. When you do a search for a keyword, you can notice the Webpages listing with total results on right hand side of the browser page of some thousands of records. Here the internal algorithms work for displaying the most relevant Webpage results for the keywords. Most Search Engines follow their own algorithm and a few combine or share with others.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is a process to maximize web page visibility in Search Engines for users search queries (Keyword or Key phrase).

SEO tells Search Engine what the site WebPages are about and helps with easy WebPage crawl through effective Page Title, Meta tags[3], Alt attribute, Anchor text, Search friendly HTML tags and code, Optimizing quality content, Keyword optimization and Link building strategy.

Why Search Engine Optimization?

* To increase targeted organic traffic.
* To create brand identity.
* To increase global online presence.
* To list ahead of competitor.
* For long-term sales conversion.
* To reach potential customers.
* To increase ROI.

How Search Engine Optimization work in General?

Assume you have a non-SEO webpage and you check for search queries (Keywords / Key phrases) related to your content and check for Search Engine ranking in first page, top 10 positions. If you are ranked, it is well and good. You can dance. But the possiblity is that you will not be ranked for highly user-searched keywords known as strong keywords. Here you need to start with SEO Basics.

(i) Preliminary Measures and Checks

For starters, check whether you have everything in the WebPage to compete with the competition or the information that lists above your Search Engine indexed WebPage. Things to be checked are fresh informative content[4] compared to the page listing above your WebPage listing. Getting the best keywords[5], comparing with the pages listed above your listing and verifying with good keywords suggestion tools. You have various good tools like Google keyword tool[6], Wordtracker[7] and Keyword Discovery[8]. Write clean code with well-formatted Cascading style sheet and Java script, and have it as an external file.

(ii) Primary SEO Guidelines

Try to give more importance to content[9] and only use images[10] with Alt attribute if you find them more relevant to the content and make the web page light in weight. Improve navigation links and the best practice is to go with text navigation links rather than image links for easy Search Engine crawl[11]. Add user interactive forms, polls and quiz if the webpage information needs it. Then start submitting webpages to directories gradually. Once your WebPages are added to few directories and the search engine identifies these directories submission and stores the link information in database, then you will see improvement in your webpage position gradually. SEO works slowly and it is long term. It takes days, weeks and an even a month depending on the WebPage content competition and total search results. So we need to wait for the WebPage to generate traffic and conversion.

(iii) User Query, Search Engine Index & SEO Process

At the time when a Search Engine user searches for information using a query then the query is referred in Search Engine web server to retrieve index information page, the web server refers to index server. On the other hand assume a SEO work has been carried out as explained in preliminary measures and checks and primary SEO guidelines to the WebPages and submitted to the index sever (Refer Figure 1.0). This SEO process makes the WebPages re-indexed by Search Engine bots and stores in index server. Altogether the user query is being checked in index server and Search Engine internal algorithm looks for WebPages in doc server that match the user query and starts listing the indexed WebPages in results of 10 per page.

how search engine optimization work in general
Figure 1.0

How to find if a website is indexed or not in Search Engines?

To start with you need to check whether your site pages are indexed[12] or not in Search Engines (Refer Figure 2.0),.

Step 1: Go to www.Google.com, www.Yahoo.com, www.Bing.com
Step 2: Type, Site: www.yourdomian.com in Search box.
Step 3: Press, Submit search.

Figure 2.0

If your site pages are listed, you can see a search result page with total site pages indexed. If your site pages are not indexed and listed and Search Engines show "No Results" then you need to add site pages to Google. Yahoo and Bing.

How to list a site in Google, Yahoo and Bing?

If your site is not listed then you need to tell Search Engine about your site through Search Engine add URL page.

1. Add URL to Google

Go to www.google.com/addurl then enter your domain in URL text box, enter comments (optional) and type Captcha text and click Add URL button.(Refer Figure 3.0). That's all. Now your domain is added in Google Search Engine to index your domain WebPages.

Figure 3.0

2. Submit URL to Yahoo

Go to http://siteexplorer.search.yahoo.com/submit then enter your domain in text box and press submit URL button.(Refer Figure 3.1). That's it. Now your domain is submitted in Yahoo Search Engine to index your domain WebPages.

Figure 3.1

3. Submit URL to Bing

Go to www.bing.com/docs/submit.aspx then type Captcha characters and next type your domain and press Submit URL button. (Refer Figure 3.2). That's all. Now your domain is submitted in Bing Search Engine to index your domain WebPages.


Figure 3.2

Points to remember before you start SEO

* Write quality content for readers and help them with information for what the page is about.
* Use cascading style sheet for site page layout and clean code.
* Write meaningful page title with well researched keyword relevant to the page content
* Adding H tags for Headings and sub-headings for the content.
* Adding Alt attributes for images.
* Adding Anchor text for contents.
* Having content of 400 words minimum per page.
* HTML size should not be more than 50KB to 100KB.
* File name should be the same as page title.
* Adding text header navigation links, footer navigation links and Breadcrumb.

Common Search Engines

1. Google
2. Yahoo
3. Bing (Former MSN)
4. Ask.com
5. Aol
6. Alta Vista
7. All the Web
8. Cuil.com (Down - Sep 10')
9. Blekko.com
10. Dogpile.com

Oldest Search Engines

1. ALIWEB (1993)
2. JumpStation (1993)
3. Infoseek (1994)
4. Lycos (1994)

Search Engines Types

1. Meta Search Engines
2. Directory Search Engines
3. Paid Inclusion Search
4. Automatic Search Engines
5. Pay Per Click Search
6. Slash tag Search Engine

SEO Methods

1. On Page SEO
2. Off Page SEO

Bad SEO Practices

1. Adding Invisible keywords
2. Purchasing Links
3. Having Duplicate content
4. Having Doorway pages
5. Automated SEO software

Types of Directories

1. General Directories
2. Local Directories
3. Regional Directories
4. Human Edited Directories
5. Blog directories
6. Article directories
7. Paid Listing Directories

Basic Tools

  1. Google Toolbar
  2. Internet Archive
  3. Website speed check
  4. WebPage Spider Check
  5. Screen Resolutions Check
  6. Multi PageRank Check
  7. Page Visit Finder
  8. Alexa Site Traffic Lookup

References


Search Engine Optimization (SEO) Articles, Tips, Tricks, Help Blog - Jagadeesh Mohan

8Oct/110

Blekko.com is not only a Search Engine; it’s an amazing SEO tool

Blekko.com, a new Search Engine that comes up with handy tools for webmasters and SEO's. It is known to be a slashtag search engine. Blekko calls its web crawler as ScoutJet. If you have any pages to be update then you may try crawler@blekko.com and to know about the ScoutJet web crawler, you can visit www.scoutjet.com

Here you start, try Blekko.com with

"yourdomian.com" /link - find site backlinks
"yourdomian.com" /rank - seo info for a site
"yourdomian.com" /seo - shows web data with inbound links, crawl stats, site pages, compare with another site & duplicate content.

Link Builders can make use of a special query to know IBL in order of the most recent link, Yourdomain.com /link /date

And if you need in real-time feed then add /rss to the query like Yourdomain.com /link /date /rss

Here is the SEO feature/toolbar from Blekko

Here is a note on Blekko.com slash tag and you may post your experience in my FaceBook page http://www.facebook.com/jagseo/posts/169364039760246

You may also read SEO related articles below,

* The Blog post is copyrighted to Jagadeesh M and can only be reproduced given the author's permission. Unauthorized usage of the content is strictly prohibited and results in violation of the copyright laws.

Share with your friends:
Add to Google Netvibes Add to My Yahoo! Windows Live Bloglines Newsgator

Ask your SEO / SEM / SMM Questions in Search Engine Watch Forums . You will get answers from me and fellow search engine industry leaders. Best!


Search Engine Optimization (SEO) Articles, Tips, Tricks, Help Blog - Jagadeesh Mohan

21Sep/110

Quixey – The Ultimate App Search Engine



If you’re someone like me who is always searching for apps on all types of devices and systems, then you’ll Quixey. It’s a search engine that lets you find apps across all platforms based on what you want to do. How does it find these apps? Well it scrapes blogs, review sites, forums, and social media to learn about new apps, find out what they do, and how people can use them. What types of apps are displayed? You’ll be able to find apps for smartphones, browsers, desktops, and the Web.

Enter Your Search Query

Just like any ordinary search engine, Quixey has a search bar where you type in the answer the the question, “What do you want to do?” Obviously, the more specific you are with your search query, the better results you’ll get. On the home page you can also see the most recent searches right under the search bar.

Quixey Search Bar

Filter Your Results

So if I were to type in “share m blog posts” as my query, I get 200+ apps available for Android, BlackBerry, Chrome, Facebook, Firefox, IE, iPad, iPhone, LinkedIn, Mac, Symbian, Web, WebOS, Windows, Windows Mobile, and Windows Phone. You can see how many apps are available for each platform and click on whichever platform you’re most interested in to see just those types of apps.

Quixey Search Results

You can also specify whether you want to see just free apps or all. There is a section for advanced search, which lets you filter your results based on the source of the app. Lastly, you can see related searches, which might help you find more specific apps or other related types of apps that you might be interested in trying out.

Create an Account

Quixey also lets you register for an account. I’m sure you’re wondering why this might be necessary and it’s really not unless you want to use the API or create a developer’s account, so that you can publish your own apps to the site.

Final Thoughts

I think Quixey is one that will stay on my “most visited” list in Chrome because there are so many apps that I’d like to find and try out! I’m always looking for new apps to do one thing or another and this tool really makes it easier to find the perfect tool to suit my needs

Quixey App Descriptions

I also like how there is a short description next to each that tells you how the app can be used. No long descriptions or pages of text, just the important information and a link to the actual app.

I definitely see Quixey as a keeper, how about you?


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8Sep/110

Social Search Engine Optimization (SSEO)

Jag defines a term “Social Search Engine Optimization (SSEO)” and have been posting on his Facebook page for a while.

Last 2 years Social Media has been highly influencing internet information in a wide range and now we can see official announcement by Google & major search engines on search results influence by social shares, tweets, reviews & comments.

SEO game over, SSEO game started???

Previously along with a well structured Search Engine friendly site & good content, quality directories inlinks was one of the major factors to rank high and now content link social shares from theme related profiles (reputed) is another factor to rank high.

Hope many would have thought about the term “Social Search Engine Optimization (SSEO)” and talking about it. Let's see how the Search & Social industry takes up :)

Feel free to share your views too.


Search Engine Optimization (SEO) Articles, Tips, Tricks, Help Blog - Jagadeesh Mohan

11Mar/110

Social Search Engine Optimization (SSEO)

Jag defines a term “Social Search Engine Optimization (SSEO)” and have been posting on his Facebook page for a while.

Last 2 years Social Media has been highly influencing internet information in a wide range and now we can see official announcement by Google & major search engines on search results influence by social shares, tweets, reviews & comments.

SEO game over, SSEO game started???

Previously along with a well structured Search Engine friendly site & good content, quality directories inlinks was one of the major factors to rank high and now content link social shares from theme related profiles (reputed) is another factor to rank high.

Hope many would have thought about the term “Social Search Engine Optimization (SSEO)” and talking about it. Let's see how the Search & Social industry takes up :)

Feel free to share your views too.


Search Engine Optimization (SEO) Articles, Tips, Tricks, Help PodCast Blog | Jagadeesh M

18Dec/100

Search Engine Optimization

I found a few references that might be useful to you. The first two are in PDF format, so they’ll possibly ask you to download them. They belong to Google, so I’ll presume they’re clean.

Website Grader from Hubspot. This tool is a really great way of seeing how you stand with typical SEO and social engagement scoring. Start here.

Google Search Engine Optimization Starter Guide (pdf). You can use this to understand the basics behind the scenes on how search engines like Google see your website or blog.

Google’s SEO Report Card (pdf) – Useful for knowing what Google sees when they look at your site. A lot of what’s covered in here is measured by the Website Grader tool mentioned above.

WordPress SEO. If you’re using WordPress for your website or blog, this is a really useful resource. It’ll take a while to pore through, but you’ll find some value in it, for sure. My friend, Yoast, also has a WordPress SEO plugin that you might find useful.

I also use Scribe (affiliate link) to help me with my SEO on this site.

Scribe for SEO

Hopefully this is helpful to you.




chrisbrogan.com

21Nov/100

Blekko.com is not only a Search Engine; it’s an amazing SEO tool

Blekko.com, a new Search Engine that comes up with handy tools for webmasters and SEO's. It is known to be a slashtag search engine. Blekko calls its web crawler as ScoutJet. If you have any pages to be update then you may try crawler@blekko.com and to know about the ScoutJet web crawler, you can visit www.scoutjet.com

Here you start, try Blekko.com with

"yourdomian.com" /link - find site backlinks
"yourdomian.com" /rank - seo info for a site
"yourdomian.com" /seo - shows web data with inbound links, crawl stats, site pages, compare with another site & duplicate content.

Link Builders can make use of a special query to know IBL in order of the most recent link, Yourdomain.com /link /date

And if you need in real-time feed then add /rss to the query like Yourdomain.com /link /date /rss

Here is the SEO feature/toolbar from Blekko

Here is a note on Blekko.com slash tag and you may post your experience in my FaceBook page http://www.facebook.com/jagseo/posts/169364039760246

You may also read SEO related articles below,

* The Blog post is copyrighted to Jagadeesh M and can only be reproduced given the author's permission. Unauthorized usage of the content is strictly prohibited and results in violation of the copyright laws.

Share with your friends:
Add to Google Netvibes Add to My Yahoo! Windows Live Bloglines Newsgator

Ask your SEO / SEM / SMM Questions in Search Engine Watch Forums . You will get answers from me and fellow search engine industry leaders. Best!


Search Engine Optimization (SEO) Articles, Tips, Tricks, Help PodCast Blog | Jagadeesh M

7Sep/100

Making Money Online with Search Engine Optimization

What do you do when you want to know how to make something, where to buy something or how something works?  Chances are you Google it.  The first ten websites that come up on the results page do not show up there by accident; the owners of the websites have optimized them for search engines [...]

Related posts:

  1. Link building for effective search engine optimization
  2. How Bing works for optimization?
  3. 6 Free Ways To Make Money Online


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