Adjusting Anti-Drug Campaigns to suit Today’s Teens

When young people all across the country prepare for the new school year, anti-drug supporters are also preparing with fresh strategies created to keep kids drug-free. It is a continuous struggle to discover new approaches to reach teenagers through school campaigns and keep them focused on their school work and away from the temptations of using alcohol or drugs. New drugs are formulated or introduced to the public every year and it's up to the people managing these anti-drug promotions to create appropriate ways to warn kids about the dangers of alcohol and drug abuse. Lots of teenagers will need to go through drug and alcohol treatment and live in a halfway house should they become addicted. Visit for more info on halfway houses.

Earlier Effective Campaigns

In the 1980s and Nineties Nancy Reagan unveiled the “Just Say No” anti-drug marketing campaign. The former 1st Lady took over as the leader for the campaign and went to schools all over the United States Of America and talk about the risks of taking narcotics and how to handle the peer pressure to do harmful drugs in high school. She additionally had guest performances on kids and teen targeted television programs throughout the Eighties to encourage drug awareness. During Ronald Reagan's presidency, the number of children and young adults who took harmful drugs lowered by more than ten percent.

Creating Powerful Anti-Drug Campaigns

The actual “Just Say No” campaign was successful simply because Nancy Reagan was a highly recognizable and successful lady who many kids and teenagers could look up to. One of the most useful things an anti-drug campaign should focus on is to get individuals who kids look up to to endorse staying drug free. Currently Super stars like Justin Bieber and Katy Perry have considerable influence over teenagers so they really would be excellent individuals to use to promote the drug awareness campaigns. The marketing campaign must also be relevant to the sorts of new narcotics teenagers are getting into contact with. Today's popular new drug is bath salts and synthetic marijuana called spice which can sometimes be purchased lawfully by kids from gas stations and supermarkets.

Moving Digital

When Nancy Reagan was promoting her “Just Say No” strategy, she used tv and radio station advertisements to reach the young adults. Now promoters of recent strategies have to focus on additional advertisements for web sites like Youtube as well as other online ads which is the place that the majority of teens currently obtain their info. They need to design each campaign in order to reach individuals on their cellular smart phones which a lot more teenagers have nowadays. The us is in the process of switching from a lot more print and tv advertising to electric advertising and teens are leading the way, so the best way to reach the greatest number of them is via the digital medium.

Year after year as students look forward to beginning their new school year, anti-drug campaigns target new ways to keep them sober and in school. The changes in drug trends and culture make the task of reaching these young adults very difficult. It is up to the individuals leading many of these promotions to constantly develop new methods for getting the message of the hazards of drug and alcohol abuse to these students. Go to for additional info on drug and alcohol rehabilitation.

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